@Angelina_out
angelinaout@gmail.com
@Angelina_out
angelinaout@gmail.com
{
UX Case Study
}
b2b.top
Turnkey businesses and commercial real estate platform for investors
My role
Product Designer
Type
AI, InvestTech, PropTech
Date
Jul 2024 – Present
Duration
In progress
{
UX Case Study
}
b2b.top
Turnkey businesses and commercial real estate platform for investors
My role
Product Designer
Type
AI, InvestTech, PropTech
Date
Jul 2024 – Present
Duration
In progress
The platform was initially launched in the UAE, with plans for global expansion. It is still under development, and while specific details are confidential, I can share some screens.
Angelina Litkovskaia
Product Designer
The platform was initially launched in the UAE, with plans for global expansion. It is still under development, and while specific details are confidential, I can share some screens.
Angelina Litkovskaia
Product Designer
b2b.top is a platform designed to help clients find the best investment opportunities available, tailored to their budget and requirements. Users can choose between turnkey businesses or commercial real estate, applying filters or relying on our AI.
b2b.top is a platform designed to help clients find the best investment opportunities available, tailored to their budget and requirements. Users can choose between turnkey businesses or commercial real estate, applying filters or relying on our AI.
{01} — My responsibilities
{01} — My responsibilities
I lead the project from the ground up, managing the design process, including interface design, analyzing data, evaluating features, and mentoring junior designers to enhance their skills and contributions.
{01} — My responsibilities
I lead the project from the ground up, managing the design process, including interface design, analyzing data, evaluating features, and mentoring junior designers to enhance their skills and contributions.
{02} — Problems
{02} — Problems
Limited time for in-depth research on investment opportunities
Investors are often busy and don’t have time for in-depth research. They need a single platform to compare options and, ideally, receive quick and reliable investment recommendations.
Information gaps in turnkey business evaluations
Turnkey businesses often lack transparent details about their finances, customer base, and operations, making it difficult for investors to assess their true value.
Challenges in making informed decisions.
Investors face difficulties selecting the right property because of the wide range of options and the need to evaluate critical factors like location, market trends, and potential return on investment.
{02} — Problems
Limited time for in-depth research on investment opportunities
Investors are often busy and don’t have time for in-depth research. They need a single platform to compare options and, ideally, receive quick and reliable investment recommendations.
Information gaps in turnkey business evaluations
Turnkey businesses often lack transparent details about their finances, customer base, and operations, making it difficult for investors to assess their true value.
Challenges in making informed decisions.
Investors face difficulties selecting the right property because of the wide range of options and the need to evaluate critical factors like location, market trends, and potential return on investment.
{04} — Empathise
{04} — Empathise
{04} — Empathise
Empathizing with the users
The first stage is to empathize with our target users. The goal is to better understand our users: their problems, wants, needs, and situations to design a product that works for them and creates an enjoyable experience.
What we want to know:
1
What influences an investor’s choice between a turnkey business and commercial real estate?
1
What influences an investor’s choice between a turnkey business and commercial real estate?
1
What influences an investor’s choice between a turnkey business and commercial real estate?
2
What key criteria do investors consider when assessing a turnkey business?
2
What key criteria do investors consider when assessing a turnkey business?
2
What key criteria do investors consider when assessing a turnkey business?
3
What are the top priorities for investors when selecting a commercial property?
3
What are the top priorities for investors when selecting a commercial property?
3
What are the top priorities for investors when selecting a commercial property?
4
Do investors trust AI recommendations, rely on expert advice, or prefer to do their own research? Why?
4
Do investors trust AI recommendations, rely on expert advice, or prefer to do their own research? Why?
4
Do investors trust AI recommendations, rely on expert advice, or prefer to do their own research? Why?
But first...
Checking competitors
I explored platforms offering real estate options and turnkey businesses to conduct initial user research and understand the specific features, user experience, and available information on each platform.
Have a project in mind?
Let’s make it happen! Share your project details here. With 10+ years of experience as a Senior Product Designer, I’m confident you’ll love the results.
Fill out the form or text me at angelinaout@gmail.com.
Angelina Litkovskaia
Product Designer
Contact me
Have a project in mind?
Let’s make it happen! Share your project details here. With 10+ years of experience as a Senior Product Designer, I’m confident you’ll love the results.
Fill out the form or text me at angelinaout@gmail.com.
Angelina Litkovskaia
Product Designer
Contact me
Have a project in mind?
Let’s make it happen! Share your project details here. With 10+ years of experience as a Senior Product Designer, I’m confident you’ll love the results.
Fill out the form or text me at angelinaout@gmail.com.
Angelina Litkovskaia
Product Designer
Contact me